Upcoming Collection
This collection draws inspiration from Faiz Ahmed Faiz’s Subh-e-Azadi — a ghazal written in the wake of Partition, capturing the complexity of a freedom that arrived with both light and shadow. Faiz writes, “dayar-e-husn ki be-sabr khwabgahoon se pukarti rahin bahein badan bulate rahe” — ‘from the homeland of beauty, arms kept calling out, bodies kept reaching.’ It’s a moment that speaks to longing, connection, and the human need to reach for one another even in times of division.
Within those verses lies the phrase Dayar-e-Husn — the beauty of the homeland — evoking the shared land, culture, and people that transcend borders. It represents not a single nation, but the collective identity of South Asia: diverse, intertwined, and resilient.
The Dayar-e-Husn hoodie embodies this sense of unity — the idea that our strength lies in connection and in finding beauty across difference. The accompanying t-shirt, inspired by Subh-e-Azadi, reflects the movement and memory of that time — the railroad that carried countless stories between two sides of the same home.
Completing the collection, the Block-Printed Tote honors the ancient art forms that have long connected the subcontinent — techniques passed from one generation to the next, unbound by borders. Through pattern and handcraft, it represents the shared creative language that continues to live across South Asia, reminding us that art, like memory, cannot be divided.
Together, these pieces reflect a homeland that exists beyond geography, carried in the language, craft, and collective history of its people.
Coming Soon.
Collection One
Collection One brings together stories stitched by hand, gathered from moments of memory and craft. It features hand-embroidered hoodies, a t-shirt printed with an excerpt from a 1970s urdu diary, and traditional pakols made in the Hunza Valley — each one hand-embroidered by local artisans.
This collection is an ode to preservation — of handwriting, of texture, of time. Every piece reflects the connection between past and present, where human touch transforms fabric into memory. The embroidery carries the rhythm of tradition; the diary print, the quiet trace of a life once lived; and the pakols, the warmth of northern craftsmanship that continues to thrive through generations.
